Michael Walsh at National Review has it exactly right:
Advice to the RNC: Don’t “re-brand.” Fight.
That’s it. Fight. Fight them on every front, fight them in every state, fight them on television and in print and on the airwaves. Confront them at every opportunity, seek out and embrace conflict, and fear not bullies like Chuck Schumer (the living embodiment of the Lefty Sneer), Dick Durbin, and passive-aggressive corruptocrats like Harry Reid. Don’t make nice with them, don’t play fair with them, don’t reach across the aisle and above all, treat them and their ideas with exactly the same amount of respect with which they treat yours: none. Contempt is the only language they understand. [emphasis added]
Truer words are hard to imagine. Read the whole thing.