This strikes me as the right answer.
If you have ever tried arguing with a liberal, leftist or progressive, at some point you have inevitably come away frustrated by your apparent inability to “win” an argument, despite proving conclusively the other side is objectively wrong. The subject doesn’t matter, it could be the failure of Obama’s foreign policy, the IRS targeting scandal, tax policy, (lack of) Global Warming, or “helping” the poor. There in fact is a literal parade of liberal/leftist social policies and issues that have been unequivocal, abject failures, yet no matter how many facts and figures you can marshal, your argument falls flat, and your opponent remains completely un-swayed. Have you ever wondered why this is?
“It’s not that we on the right don’t have a plan, it’s that we don’t have a narrative.”
Read the whole thing.