Thursday, November 03, 2011
DEX Knows Nothing
The other day yet another Yellow Pages directory landed on my driveway (there seem to be several). Having absolutely no use for this dead tree directory due to this wonderful invention called "The Internet" it followed a long line of others straight into the trash. So, it didn't provide me a convenience, it just made work for me.
Five minutes ago the phone rang. It was a robocall from DEX asking whether I'd gotten their stupid, obsolete book. Press 1 for yes, 9 for no. I suspect if I'd been silly enough to press 9 they'd have promptly sent another one out. There was no option for "Please stop sending me these bloody things! I don't want them."
Does anyone still use the Yellow Pages anymore? If you are a business that does, you may be wasting your advertising budget becasue I certainly don't use it and don't know anyone that does. I don't look at the Yellow Pages as a convenience, just a waste disposal issue.